The panoMAX tells - Shaping the future

On the night of May 10 to 11, 2024, we witnessed a natural phenomenon that is extremely rare in our latitudes: the Aurora Borealis, also known as Northern Lights. This breathtaking spectacle was captured by over a hundred of our Panomax cameras. From Austria, Italy, Finland, and Georgia to Germany and Portugal, stunning images were taken everywhere.

Our Italian market is booming! Renato Riva, our Country Manager for Italy, was recently invited to give an interview to the public broadcaster RAI. The conversation focused on the sales-boosting effect of our Panomax cameras on bookings in ski resorts such as Cervinia and La Thuile. Renato also traveled to Milan and Bormio as a member of the "Advantage Austria" delegation to witness firsthand the preparations for the 2026 Olympic Games. This trip not only provided Renato with the opportunity to make valuable connections but also allowed him to engage in inspiring discussions and actively shape the future of winter sports.

Alongside Renato, we have also expanded our Panomax family to include two more regions: Ahrental and Gsiesertal in South Tyrol. Eight new cameras will soon be installed in these picturesque regions. We will provide updates as soon as they are live!

At the end of May, I also had the honour of visiting the largest trade fair for ski resorts in Norway. Norway is a promising growth market for us - it's not for nothing that the Panomax camera at Nordkapp is already one of the most visited in our portfolio! Expanding our network would therefore be a great benefit for Panomax as well as for Norway and its visitors!

From the cold north, I wish you a wonderful summer! Don't forget: Every view tells a story!

Sincerely,
Your PanoMAX